How to Plan a Social Media Campaign to Build Your Business
Posted on 04/18/09 by admin | Filed under Online, Weblog
More and more, social media is shaping the way we communicate and interact with customers. Here are Zenzi’s top 10 tips to increase visibility online and ensure your messages don’t get lost in the information abyss:
1. Use business cards you collect at networking events to keep in touch via Linkedin, Facebook and Twitter.
2. Strategically build your network of contacts so that you can contact them later using social media.
3. Post your profile links on business cards and in your email signature to build your network of friends and followers.
4. Think of yourself as a brand on a social networking site. Identify your niche and message accordingly.
5. Use photos, links to news stories, video to position yourself as an expert and a go-to source for information in your particular niche.
6. Do not post blatant sales pitches about your company. Subtlety is king in social media.
7. Join groups where your target market is already congregated and become part of the conversation there. Listening instead of talking can be your greatest advantage.
8. Post use your audience on social media sites like Twitter and Facebook to be a valuable focus group and source for information. i.e. post surveys, ask questions soliciting feedback to get information.
9. Use services like TweetDeck to segment audiences, streamline communications and message strategically.
10. Use monitoring systems to see what people are saying about your business and brand and use that conversation to gather input on what your customers want from your company.
