Zenzi Promotional Stunt: “Tyler’s Dorm Room Challenge”

In support of a national product launch for mobile start-up IQzone, Zenzi’s team created a grassroots stunt and sponsored a challenge for an Arizona college student, Tyler, to furnish his dorm room in a short period of time using items purchased only by mobile classified advertising. A high profile and comical talent competition on-campus generated overall awareness and student participation, which was picked up by mainstream and college newspapers and TV stations. Resulting attention drove traffic to IQZone’s website along with early product adopters.