CHALLENGE
Drive awareness of Dreyer’s/Edy’s Fruit Bars and introduce new flavor varieties – Pomegranate and Blueberry Acacia, through a health conscious, community oriented, environmentally friendly campaign.

SOLUTION
Developed “Communities Take Root” campaign, a national environmentally friendly contest in partnership with the Fruit Tree Planting Foundation, to broaden reach and establish loyalty and credibility in the Fruit Bars brand. Communities Take Root will supply Fruit Tree Orchards to deserving communities in need of a fresh fruit source for years to come. Beneficiary stories are powerful and compelling to garner strong media coverage.

RESULTS
25 Fruit Orchards planted in 2010.
10+ million impressions– exceeded campaign goal in first month of campaign. Diverse Reach: Family/Parenting, Gardening, Education, Community

Chiquita Banana’s Sticker Contest is being recognized as an innovative contest involving its consumers in the re branding of their iconic blue sticker, a strategy also known as crowdsourcing. This blogger explains the growing trend of crowdsourcing, and showcases Chiquita as perfectly utilizing this new concept.

Read More

Do you hear that?
Oh, just hundreds and thousands of the Cleveland hearts breaking.
All-around-good-guy LeBron James arguably demonstrated one of the worst PR mistakes known in sports.  Teams trade players and players leave teams all the time – so what happened here? Lets go down the checklist of how-to-lose-the-public’s-good-faith in 60 emotionless and slightly boring minutes.
1)    Make the personal decision to take his talents to the Miami Heat? Check.
2)    Opting out of the low-key press conference and instead deciding to rally ESPN and all NBA fans to witness “The Decision”? Check.
3)    Blast his Decision in an hour-long fiasco that nationally humiliates every Cleveland fan — young to grown? Check.
You can’t blame the media; James generated the ESPN circus all on his own.  This isn’t even just a sports story anymore; this is TV.

What a breakup.  

You are invited to attend Zenzi’s Be Known Be Found Fridays- Series #1 event. Join us for beers and some thoughtful discussion on how to integrate traditional media and the digital ecosystem.  The event is FREE and open to business leaders throughout the Boulder and Denver area.

RSVP Register Here (the event has limited space available and may book up):

http://zenzi.eventbrite.com/ <http://zenzi.eventbrite.com/>
Date: Friday,  June 4th from 3-5 PM.


Be Known Be Found Fridays- Series #1

Topic:
The New Marketing-

Integrating Traditional Media With The Digital Ecosystem


All of us as business leaders know that we need to think more strategically about how technology is changing our every day reality, we need to understand and take advantage of the opportunities, develop and hire the people with skills to succeed, and to have a broader perspective for how to integrate traditional marketing (PR, print, TV, radio, direct) and the digital ecosystem (website, apps, mobile, social media, SEO, email). Zenzi is bringing together a group of thought leaders to share their vision, provide examples & case studies of how other businesses are succeeding with a variety of budget levels. Join us to share some beers and thoughtful discussion.

Advertising Agency & Technology Experts: Joe Corr, Associate Technical Director- Crispin Porter + Bogusky

Strategy & Learning: David Slayden, Executive Director- Boulder Digital Works

Web Technology Expert: Thomas Dahl, Founder- Akavit Group (web, app developer)

Mobile Technology Expert: Joe Pezillo, Co-Founder- Push.io (mobile marketing)

PR/Digital Marketing Agency: Anke Corbin, Partner- Zenzi Integrated Marketing

Hosted at Bonnier Mountain Group’s Rocky Mountain headquarters in Boulder.

Broadband bonding patches together a bigger pipe with a price tag sized for small business.

By Dan O’Shea

Small businesses find it tough to get what they need from big telecom service providers, which more often create offerings with big businesses in mind–”one-size-fits-all” solutions that may or may not fit.

In many cases, that one size is a T-1 line. At 1.5 megabits per second, that’s faster than some business connection alternatives–but it also can cost as much as $1,000 per month. For the most part, service providers are not in a rush to develop a more flexible solution for small businesses that ultimately would subtract from their bottom lines. Fortunately, there’s a work-around: an approach called broadband bonding. Simply put, it allows two or more broadband lines to be bonded into a single, more capacious pipe. Broadband bonding variations are offered by several companies, one of which is Mushroom Networks, founded in 2004 as a spinoff from the University of California, San Diego. Read more!