Posted on 04/27/10 by Erin Coller | Filed under Media Gallery, Weblog
COVER STORY
Professional Firms an Attractive Bank Target
American Banker | Tuesday, April 27, 2010
Even before Congress passed landmark health-care reform legislation, Torrey Pines Bank in San Diego had been ramping up its marketing to doctors and other health-care professionals.
Early this year, the $1.2 billion-asset bank established a health-care industry banking team led by longtime Southern California banker Don Schempp. At the same time, it unveiled a partnership with the San Diego County Medical Society through which the organization is endorsing the bank to its members and the bank is advertising in the society’s publications.
Though the 7-year-old bank has always targeted doctors, lawyers and other professionals, it is renewing its focus as part of an overall push to beef up its commercial and industrial lending, while scaling back on real estate construction lending. Its own credit quality has held up well, but after several competitors that had overloaded on construction loans failed, it was eager to diversify, said Crystal Watkins, Torrey Pines’ director of marketing.
Posted on 01/28/10 by Bailey Payer | Filed under Media Gallery
The value of planning is immeasurable
By Don Schempp, Senior Vice President of Torrey Pines Bank
Jan 01, 2010
By necessity, local businesses and residents have tightened their belts and are delving into savings to get through these tough times.
These are good short-term solutions, but the important question is what will be the lessons that endure once the economy changes from downturn to recovery and eventually to growth and prosperity?
I’ve been in banking for almost 40 years and I’ve seen many recessionary periods and times of great prosperity. The common denominator in any economic cycle is that planning for the future is fundamental to achieving your financial goals. Read more!
Posted on 11/25/09 by Erin Coller | Filed under Media Gallery
Torrey Pines Bank Reports Strong Third Quarter
“Conservative” lender avoided sub-prime loans
By Eilene Zimmerman
Posted on Mon, Nov 23rd, 2009
Last updated Fri, Nov 20th, 2009
John Maguire, President & CEO, Torrey Pines Bank
Courtesy photo
Torrey Pines Bank reported strong growth in the third quarter of this year, with increases in deposits, an increase in net income and substantial capacity to fund new business loans and lines of credit. The Bank is a leading local commercial bank with offices throughout the county, and is a subsidiary of Western Alliance Bancorporaton.
Click here to read the full story on SanDiego.com.
Posted on 09/07/09 by Hilary McCarthy | Filed under Clients, Media Gallery, Zenzi's Favorite Headlines
Check out this month’s Black Enterprise, on newsstands, in which Crystal Watkins of Torrey Pines Bank is recognized.
Posted on 08/10/09 by Hilary McCarthy | Filed under Case Studies
Challenge:
In a challenging market conditions, Zenzi was tasked with regaining consumer and business trust and increasing awareness of Torrey Pines Bank’s success and “time to shine,” despite economy.
Solution:
In less than six months, Zenzi logged 150+ hits in banking and local news media. Total print value for the former of over $180,000 and over 30mm print circulation. During that time, Zenzi also garnered interested for 10 contributed articles, 19 media interviews, wrote/ distributed 7 releases, obtained 2 speaking opportunities (East San Diego County Association of Realtors and JACCC) and assisted with other activities.
Result:
Widespread media hits in San Diego Daily Transcript, San Diego Union Tribune, San Diego Business Journal, BizSanDiego, SDNN, San Diego Metropolitan, U.S. Banker, North County Times, Carmel Valley Leader, Rancho Santa Fe News, AARP, Solana Beach Sun, Enterprising Women, SNL Bank Thrift, Del Mar Times, and many others.