The value of planning is immeasurable

By Don Schempp, Senior Vice President of Torrey Pines Bank
Jan 01, 2010

By necessity, local businesses and residents have tightened their belts and are delving into savings to get through these tough times.

These are good short-term solutions, but the important question is what will be the lessons that endure once the economy changes from downturn to recovery and eventually to growth and prosperity?

I’ve been in banking for almost 40 years and I’ve seen many recessionary periods and times of great prosperity. The common denominator in any economic cycle is that planning for the future is fundamental to achieving your financial goals. Read more!

Torrey Pines Bank Reports Strong Third Quarter

“Conservative” lender avoided sub-prime loans
By Eilene Zimmerman
Posted on Mon, Nov 23rd, 2009
Last updated Fri, Nov 20th, 2009

John Maguire, President & CEO, Torrey Pines Bank

^{Courtesy photo}

Torrey Pines Bank reported strong growth in the third quarter of this year, with increases in deposits, an increase in net income and substantial capacity to fund new business loans and lines of credit. The Bank is a leading local commercial bank with offices throughout the county, and is a subsidiary of Western Alliance Bancorporaton.

Click here to read the full story on SanDiego.com.

Check out this month’s Black Enterprise, on newsstands, in which Crystal Watkins of Torrey Pines Bank is recognized.

Challenge:
In a challenging market conditions, Zenzi was tasked with regaining consumer and business trust and increasing awareness of Torrey Pines Bank’s success and “time to shine,” despite economy.

Solution:
In less than six months, Zenzi logged 150+ hits in banking and local news media. Total print value for the former of over $180,000 and over 30mm print circulation. During that time, Zenzi also garnered interested for 10 contributed articles, 19 media interviews, wrote/ distributed 7 releases, obtained 2 speaking opportunities (East San Diego County Association of Realtors and JACCC) and assisted with other activities.

Result:
Widespread media hits in San Diego Daily Transcript, San Diego Union Tribune, San Diego Business Journal, BizSanDiego, SDNN, San Diego Metropolitan, U.S. Banker, North County Times, Carmel Valley Leader, Rancho Santa Fe News, AARP, Solana Beach Sun, Enterprising Women, SNL Bank Thrift, Del Mar Times, and many others.

Torrey Pines Bank SVP profiled for her climb to the top in The Glass Hammer.