Zenzi: Creative marketing strategy, big ideas, traditional and social media PR firm. Be Known and Be Found! » technology

Zenzi Brands Mushroom Networks as Leader in Broadband

Steve Fiore — Wed, 03 Feb 2010 07:08:31 +0000

Sorrento Valley (San Diego) based Mushroom Networks is a start-up company with several solutions for aggregating multiple broadband access lines of any type (DSL, cable, wireless) into a single high-speed shared connection. The challenge Zenzi faced was two-fold.

First, we had to introduce a new and extremely complicated technology to the small business and enterprise communities in a way that could easily be understood and second we had to target the service providers themselves positioning Mushroom’s technology as a potential new type of business class service that may cannibalize existing offerings. After an in-depth brainstorming session, Zenzi suggested coining a general term for Mushroom’s technology that would be easily conceptualized by both the enterprise and service provider targets and in addition emphasize the downside of legacy broadband solutions Mushroom was setting out to replace.

The term Broadband Bonding™ was decided upon and used to launch the initial product called TRUFFLE. For the enterprise side we focused in on Broadband Bonding as a way to significantly boost performance both in the uplink and downlink directions at a mere fraction of the cost of traditional services such as T1 lines. For the service providers, we positioned Broadband Bonding as a new service that would bridge the gap between T1 and T3 subscribers and/or be slowly implemented as networks evolve into an all IP architecture.

The results have been astounding, in just under six months with a very limited marketing push besides PR, Mushroom is consistently moving over $50K of equipment per month and is currently in several trials with tier-1 service providers throughout the country. In addition, the term “Broadband Bonding” as been adopted as an industry-wide term and most recently named by Telephony Magazine as a hot technology to watch and has received several prestigious technology innovation awards.

CSUN Conference Featured in Disabilities Blog

Erin Coller — Thu, 28 Jan 2010 20:25:28 +0000

January 27th, 2010 03:14pm

San Diego Chosen to Host CSUN’s 25th Annual International Technology & Persons with Disabilities Conference

by David Morrison

Click here for full article

Platformic Highlighted in Radio Magazine Case Study

Rachel Znerold — Wed, 23 Sep 2009 17:35:42 +0000

Platformic has launched some tremendous sites — both radio and TV. In fact, when designing our site, I went through many of its other sites and was able to pick out different elements we liked and, in turn, create a completely brand new site that fit our unique needs….

Read Full Article.

Parascript in Government Procurement

Hilary McCarthy — Mon, 07 Sep 2009 16:42:30 +0000

Parascript’s technology was recently featured in Government Procurement.

Zenzi Client Featured in Xconomy

Hilary McCarthy — Mon, 07 Sep 2009 16:23:40 +0000

Platformic Highlighted for Mobile Blogging feature in Xconomy.

Platformic Featured in PC World

Hilary McCarthy — Wed, 15 Jul 2009 18:41:08 +0000

Zenzi client, Platformic was featured recently in PC World’s “Cost Cutter” column, as a great way for corporations to streamline website develoment and save in the current economy, and got great feedback from Writer Zack Stern. The article was also referenced in CIO, InfoWorld, Computerworld and Networkworld online to name a few.

Media Coverage: Mushroom Networks In Network World

Steve Fiore — Fri, 05 Jun 2009 22:40:14 +0000

Mushroom Networks announces their second generation TRUFFLE.

Broadband bonding can help businesses aggregate DSL, cable and wireless links from multiple providers into a single high-speed Internet connection.

Read the full article: http://tinyurl.com/ntjh7t

Experience Project Featured On Playboy Radio

Steve Fiore — Fri, 05 Jun 2009 22:12:06 +0000

Experience Project was recently featured on Playboy Radio with host Tiffany Granath.

Armen Berjikly, CEO of Experience Project, spoke on Playboy Radio and shared his expertise on social networking. His website, ExperienceProject.com has a vast selection of topics including ‘Relationships’ which he discussed with Tiffany.

Visit www.ExperienceProject.com and check out the different discussions happening online and share your stories on the world’s largest anonymous online social networking site!

NewsMover: A Broadcasting Game Changer?

Steve Fiore — Sun, 03 May 2009 22:09:19 +0000

NewsMover

Recently, at the NAB conference in Las Vegas, I had the wonderful opportunity to walk the halls and see first hand the latest and greatest technologies the broadcasting industry has to offer. Although the show in general seemed a bit on the slow side reinforced by my trusty and very scientific analysis of cab lines (i.e. no cab lines equal slow show) there were some bright spots – one of which was a joint demonstration by Mushroom Networks and HD Wireless called “NewsMover.”

You may be thinking – “of course you think it’s cool, you represent Mushroom Networks – they pay you”. Maybe I do harbor some sort of biasness – but after a description of what I saw you may also think this partnership has all the makings of an industry game changer.

NewsMover takes an entire satellite news truck (you know those trucks you see at sporting or news events with the huge dishes on top) and compacts down to a turnkey unit the size of a carry-on bag. The small form factor however was not the breakthrough – it is the way the companies figured out how transmit the audio and video streams using simple cellular broadband data cards (the same cards used for laptops) bonded together into a single high-speed connection. Instead of paying $1,000 per day for notoriously expensive satellite uplinks, newsrooms will pay a mere fraction of that cost for near real-time video and audio transmission over cellular frequencies. Just imagine arming multiple news teams with these units over a given geographical area like a city with the ability of being able to cover the news almost as it happens.

Wall Street Journal Profiles San Diego Startup Mushroom Networks

Steve Fiore — Fri, 10 Apr 2009 01:54:14 +0000

Broadband bonding vendor Mushroom Networks names its first ISP customer

By Ed Gubbins Posted 3/31/09