CHALLENGE
Drive awareness of Dreyer’s/Edy’s Fruit Bars and introduce new flavor varieties – Pomegranate and Blueberry Acacia, through a health conscious, community oriented, environmentally friendly campaign.

SOLUTION
Developed “Communities Take Root” campaign, a national environmentally friendly contest in partnership with the Fruit Tree Planting Foundation, to broaden reach and establish loyalty and credibility in the Fruit Bars brand. Communities Take Root will supply Fruit Tree Orchards to deserving communities in need of a fresh fruit source for years to come. Beneficiary stories are powerful and compelling to garner strong media coverage.

RESULTS
25 Fruit Orchards planted in 2010.
10+ million impressions– exceeded campaign goal in first month of campaign. Diverse Reach: Family/Parenting, Gardening, Education, Community

Do you hear that?
Oh, just hundreds and thousands of the Cleveland hearts breaking.
All-around-good-guy LeBron James arguably demonstrated one of the worst PR mistakes known in sports.  Teams trade players and players leave teams all the time – so what happened here? Lets go down the checklist of how-to-lose-the-public’s-good-faith in 60 emotionless and slightly boring minutes.
1)    Make the personal decision to take his talents to the Miami Heat? Check.
2)    Opting out of the low-key press conference and instead deciding to rally ESPN and all NBA fans to witness “The Decision”? Check.
3)    Blast his Decision in an hour-long fiasco that nationally humiliates every Cleveland fan — young to grown? Check.
You can’t blame the media; James generated the ESPN circus all on his own.  This isn’t even just a sports story anymore; this is TV.

What a breakup.  

Here at Zenzi, we strive for excellence in all areas of the marketing matrix. We pride ourselves on keeping up with every new trend and delivering unprecedented PR results. In an effort to increase the quality of our PR efforts, we have launched the Zenzi SEO PR service.

Zenzi SEO PR is a new service that leverages blogs, online and traditional media, reviews, video search, photo search, events and social media networks to influence and optimize your Website results.

With Zenzi SEO PR, we have expanded the traditional definition and approach for SEO to include both Organic SEO and Universal SEO. Organic SEO is about optimizing your own site. Universal SEO optimizes links from influential sources such as reviews, video sites, social media and directories, which can either positively or negatively impact your website’s level of relevance.

We offer a variety of SEO PR plans to fit your individual needs. Please give us a call for more info!

Torrey Pines Bank SVP profiled for her climb to the top in The Glass Hammer.

SVP of Torrey Pines Bank, Crystal Watkins, was featured recently in WomenEntrepreneur as an expert on deciding when to switch your banker.