Chiquita is a Prime Example of Using Crowdsourcing

Posted on 07/23/10 by Tenaya Wickstrand | Filed under Case Studies, Weblog


Chiquita banana

Chiquita Banana’s Sticker Contest is being recognized as an innovative contest involving its consumers in the re branding of their iconic blue sticker, a strategy also known as crowdsourcing. This blogger explains the growing trend of crowdsourcing, and showcases Chiquita as perfectly utilizing this new concept.

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Sandvine Named Market Leader by Infonetics Research

Posted on 01/28/10 by Bailey Payer | Filed under Media Gallery


sand-images

Sandvine named worldwide market leader for standalone DPI product revenue

Infonetics Research has released its Service Provider Deep Packet Inspection Products Market Outlook, tracking vendors such as Allot, Arbor, Bivio, Cisco, CloudShield, Procera, Narus, NIKSUN, Sandvine, and Qosmos.

The market share and forecast report tracks standalone DPI solutions and vendors, and found that Sandvine, Cisco, and Allot lead in the fast-growing standalone deep packet inspection (DPI) market.

The report, which provides market size, vendor market share, forecasts, and analysis for standalone DPI products, tracked data from North America, EMEA, Asia Pacific, and CALA (Central and Latin America), plus worldwide totals and market share. Read More!


Platformic Featured in PC World

Posted on 07/15/09 by Hilary McCarthy | Filed under Media Gallery


pc-womagcover2Zenzi client, Platformic was featured recently in PC World’s “Cost Cutter” column, as a great way for corporations to streamline website develoment and save in the current economy, and got great feedback from Writer Zack Stern.  The article was also referenced in CIO, InfoWorld, Computerworld and Networkworld online to name a few.


True Mom Confessions on Good Morning America

Posted on 05/02/09 by Steve Fiore | Filed under Media Gallery


gma-confessions

In an age when the Internet has made nearly everything public, even once deeply hidden secrets are surfacing en masse online. More and more women reveal intimate details of their lives online.

No longer are some women seeking solace in the confessional booth or gossip sessions with close girlfriends. They are looking toward the infiniteness of the digital space to post their inner-most thoughts anonymously.

Women confess things like, “I told my boyfriend that I was on birth control but that was a lie and I ended up getting pregnant with our now 5-year-old child. I guess the interesting thing is I don’t really know if I want to be a mother and honestly I don’t think I am happy with my husband ironic huh? ”

And Web sites like www.experienceproject.com allow users to spill their guts online without identifying themselves.

Hear one mom’s true confession on Good Morning America…


How to Plan a Social Media Campaign to Build Your Business

Posted on 04/18/09 by Sarah Hardwick | Filed under Online, Weblog


networking hand card

More and more, social media is shaping the way we communicate and interact with customers. Here are Zenzi’s top 10 tips to increase visibility online and ensure your messages don’t get lost in the information abyss:

1.    Use business cards you collect at networking events to keep in touch via Linkedin, Facebook and Twitter.
2.    Strategically build your network of contacts so that you can contact them later using social media.
3.    Post your profile links on business cards and in your email signature to build your network of friends and followers.
4.    Think of yourself as a brand on a social networking site.  Identify your niche and message accordingly.
5.    Use photos, links to news stories, video to position yourself as an expert and a go-to source for information in your particular niche.
6.    Do not post blatant sales pitches about your company.  Subtlety is king in social media.
7.    Join groups where your target market is already congregated and become part of the conversation there.  Listening instead of talking can be your greatest advantage.
8.    Post use your audience on social media sites like Twitter and Facebook to be a valuable focus group and source for information.  i.e. post surveys, ask questions soliciting feedback to get information.
9.    Use services like TweetDeck to segment audiences, streamline communications and message strategically.
10.    Use monitoring systems to see what people are saying about your business and brand and use that conversation to gather input on what your customers want from your company.


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