Top 10 Tips to Integrate Traditional PR & Digital Marketing

As marketing and PR are changing rapidly with the constant evolution and expansion of the digital ecosystem, success requires integrated efforts that combine the smartest tactics in traditional PR combined with online marketing and SEO practices. The Internet has changed how we receive information, how we interact and engage with each other, with brands and with media. PR is a critical aspect of the marketing mix and there are fundamental shifts in strategy and approach that Zenzi Communications, an integrated marketing and PR agency, works with daily.

First and foremost, it is critical for PR professionals to be knowledgeable in all digital tools, including social media, blogs, mobile apps, SEO and email marketing. PR and online marketing are two areas of expertise that should go hand-in-hand.

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Chiquita Banana’s Sticker Contest is being recognized as an innovative contest involving its consumers in the re branding of their iconic blue sticker, a strategy also known as crowdsourcing. This blogger explains the growing trend of crowdsourcing, and showcases Chiquita as perfectly utilizing this new concept.

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Marketing and PR are changing rapidly with the constant evolution and expansion of the digital ecosystem. The Internet has changed how we receive information, how we interact and engage with each other, with brands and with media. PR is a critical aspect of the marketing mix and there are fundamental shifts in strategy and approach. Zenzians Anke Corbin and Sarah Hardwick delivered this presentation at the inaugural DC Week. What a blast! Download the complete presentation here:

http://www.slideshare.net/secret/4PAcLseoHIsedn

Marketing as we know it is undergoing a transformation, says a new study from Analyst Firm Forrester Research. The report, “The Future of Agency Relationships,” indicates that the industry is entering a phase of “adaptive marketing,” and that marketers must become more adaptable as new channels enter the market and create ways to and interact with customers. The report is based on interviews with execs at 25 agencies and 18 marketing companies.

Remember the “4 P’s”?  Well, according to the firm it’s now all about the three I’s — ideas, interaction, and intelligence.  “Marketers who change their thinking will lay the groundwork for partners that are more agile, can build long-term relationships with active customers and communities, and can use data to drive real-time decisions,” says the firm.  

ZENZI HELPS COLORADO BUSINESSES ‘BE KNOWN’ AND ‘BE FOUND’

-Highly effective integrated agency opens office in Boulder focusing on digital marketing-

San Diego, CA, and Boulder, CO, February 1, 2010—Zenzi Communications, an award-winning agency that combines traditional marketing and PR with search engine optimization and social media for maximum impact, has expanded operations to Boulder, Colorado. Veteran marketer Anke Corbin will lead a local team focused on the digital aspects of helping companies ‘Be Known’™ and ‘Be Found’ through a creative and results driven approach.

Headquartered in San Diego, Zenzi is one of the city’s fastest growing companies and specializes in working with technology, B2B, consumer and hospitality clients. Among those on the firm’s roster include Boulder-based Parascript LLC, Dreyer’s Grand Ice Cream, Fresh Express Artisanal Salads, San Diego Botanic Garden, Palm Springs Bureau of Tourism, California State University-Northridge, Bank of Nevada, Mushroom Networks, Sandvine, Business OnLine, BeneTrac (a division of Paychex), and more.