Chiquita is a Prime Example of Using Crowdsourcing
Posted on 07/23/10 by Tenaya Wickstrand | Filed under Case Studies, Weblog
Chiquita Banana’s Sticker Contest is being recognized as an innovative contest involving its consumers in the re branding of their iconic blue sticker, a strategy also known as crowdsourcing. This blogger explains the growing trend of crowdsourcing, and showcases Chiquita as perfectly utilizing this new concept.
Media Coverage: Mushroom Networks In Network World
Posted on 06/05/09 by Steve Fiore | Filed under Media Gallery
Mushroom Networks announces their second generation TRUFFLE.
Broadband bonding can help businesses aggregate DSL, cable and wireless links from multiple providers into a single high-speed Internet connection.
Read the full article: http://tinyurl.com/ntjh7t
How to Plan a Social Media Campaign to Build Your Business
Posted on 04/18/09 by Sarah Hardwick | Filed under Online, Weblog
More and more, social media is shaping the way we communicate and interact with customers. Here are Zenzi’s top 10 tips to increase visibility online and ensure your messages don’t get lost in the information abyss:
1. Use business cards you collect at networking events to keep in touch via Linkedin, Facebook and Twitter.
2. Strategically build your network of contacts so that you can contact them later using social media.
3. Post your profile links on business cards and in your email signature to build your network of friends and followers.
4. Think of yourself as a brand on a social networking site. Identify your niche and message accordingly.
5. Use photos, links to news stories, video to position yourself as an expert and a go-to source for information in your particular niche.
6. Do not post blatant sales pitches about your company. Subtlety is king in social media.
7. Join groups where your target market is already congregated and become part of the conversation there. Listening instead of talking can be your greatest advantage.
8. Post use your audience on social media sites like Twitter and Facebook to be a valuable focus group and source for information. i.e. post surveys, ask questions soliciting feedback to get information.
9. Use services like TweetDeck to segment audiences, streamline communications and message strategically.
10. Use monitoring systems to see what people are saying about your business and brand and use that conversation to gather input on what your customers want from your company.
Platformic Embedded Content Tool in CMS Wire
Posted on 04/09/09 by Sarah Hardwick | Filed under Media Gallery, Uncategorized
A new Embedded Content Tool that will allow users with little or no website-building abilities to create sophisticated sites has just come onto the market….
Wall Street Journal Profiles San Diego Startup Mushroom Networks
Posted on 04/09/09 by Steve Fiore | Filed under Media Gallery
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