Zenzi Brings Dreyer’s and Nestle Brands to Life for Consumers and Businesses

Situation: Dreyer’s Grand Ice Cream selected Zenzi to concept and execute its ”Own the City” campaign in San Diego,Orange County and Los Angeles. The goal of the campaign was to introduce Dreyer’s array of exciting new flavors and products to working professionals and families while abiding by the mantra Small Budget – Big Impact. With limited funds, the team had to utilize unused and unusual resources to create a win-win solution for the Dreyer’s brand suite and customers. Zenzi reached out to different demographics with a multi-touch approach.