Top 10 Tips to Integrate Traditional PR & Digital Marketing

As marketing and PR are changing rapidly with the constant evolution and expansion of the digital ecosystem, success requires integrated efforts that combine the smartest tactics in traditional PR combined with online marketing and SEO practices. The Internet has changed how we receive information, how we interact and engage with each other, with brands and with media. PR is a critical aspect of the marketing mix and there are fundamental shifts in strategy and approach that Zenzi Communications, an integrated marketing and PR agency, works with daily.

First and foremost, it is critical for PR professionals to be knowledgeable in all digital tools, including social media, blogs, mobile apps, SEO and email marketing. PR and online marketing are two areas of expertise that should go hand-in-hand.

Click here to read the rest of Sarah’s article

Consumed

A Design Campaign for Bananas

By ROB WALKER

Published: August 20, 2010

From top: Logo from Chiquita Brands; Timothy Reeder; Andrew Stronge; Heather Bloss.

The featured article on TECH cocktail’s blog today is from Zenzi, by our own Sarah Hardwick.  Keep an eye out for part 2 next week!

This is the first part of a two part post by Sarah Hardwick, Founder & CEO of Zenzi Communications.

Starting a business is challenging enough, let alone managing the ins and outs of PR to successfully promote your product or service. Here are the first 5 easy tips to help you through this process, and get your startup the attention and exposure it deserves!

Get the first 5 tips here!

Would you open your life to the public and agree to be filmed as you confront a major medical challenge?  Would you allow your work to be filmed as a medical professional?  That is exactly what a colon cancer victim, the mother of a toddler experiencing a stroke in the brain, a teen waiting for a heart transplant, one of the first face transplant patients and doctors and nurses did in the eight week series, Boston Med.

They say sometimes life is more surprising than anything you could ever make up.   

As a student at USC Annenberg’s School for Communication & Journalism with PR and Communication majors, it was pretty much beat into me by professors and career advisers that getting a job is all about networking, networking, networking.  Thankfully, throughout college, I had access to amazing internship opportunities and a built-in network of alumni ready and willing to help fellow Trojans.  But when I decided to move to San Diego after graduating in 2002, it became an entirely different ball game.  I turned down an offer to continue full-time with the international PR agency in L.A. with which I was interning because I was 100% set on moving to San Diego.  So then began the full-time job search and real world networking in a new market.  It was not easy and took a few months before I found a job but I learned some incredibly valuable lessons along the way that really set me on the right path to develop my career.