Zenzi Communications is working with Chiquita on a PR campaign that promotes Chiquita Banana Sticker Design Contest. The contest that ran between June 21, 2010 and July 18, 2010, invited consumers to visit www.EatAChiquita.com and put their own spin on the company’s iconic brand image. The purpose of the campaign, was: “to encourage consumers to interact with the Chiquita brand and make the brand their own.” – as Judy Chen, Corporate Marketing Group Leader at Chiquita, stated in the official press release. Read the rest here!

Top 10 Tips to Integrate Traditional PR & Digital Marketing

As marketing and PR are changing rapidly with the constant evolution and expansion of the digital ecosystem, success requires integrated efforts that combine the smartest tactics in traditional PR combined with online marketing and SEO practices. The Internet has changed how we receive information, how we interact and engage with each other, with brands and with media. PR is a critical aspect of the marketing mix and there are fundamental shifts in strategy and approach that Zenzi Communications, an integrated marketing and PR agency, works with daily.

First and foremost, it is critical for PR professionals to be knowledgeable in all digital tools, including social media, blogs, mobile apps, SEO and email marketing. PR and online marketing are two areas of expertise that should go hand-in-hand.

Click here to read the rest of Sarah’s article

Consumed

A Design Campaign for Bananas

By ROB WALKER

Published: August 20, 2010

From top: Logo from Chiquita Brands; Timothy Reeder; Andrew Stronge; Heather Bloss.

What happens to racehorses after they retire? CARMA’s very own Jan Hawthorne talks about their upcoming “Poker in Paradise” fundraiser and shows off one of their greatest success stories. The Fox 5 San Diego morning team did a great job entertaining what was definitely their largest guest of the day. Watch the video!

Zenzi recently secured a TV interview opportunity for our client, TECH cocktail — check out co-founder Frank Gruber on CBS Chicago’s show Monsters & Money, which aired on June 25, 2010.

It’s safe to say that Facebook has revolutionized the way that we spend our time online, from shopping and getting the latest news to staying connected with our loved ones. Facebook can be thought of as a hub for our virtual lives. Why not use the popular social network to help you find that special someone, or at least have some single fun?

It is a common – even prescribed – practice in marketing to try and get a high profile name linked with a product to get the word out…to help with the “push”, to add legitimacy, glamour, and popularity. I recently set out to find a celebrity to team up with the Keep A Breast foundation and pro surfer Jodie Nelson for Paddle With Purpose, a 39.8 mile solo paddle from Catalina to Dana Point.  Unfortunately due to movie premiers, tour dates, hair and make-up appointments, etc., my target celebs were unavailable. However, our animal friends are proven crowd pleasers and they come without any requests or monetary needs. All we have to do is let them do what they do naturally and hope the cameras are rolling.

Proven by the success of Jodie Nelson’s amazing solo paddle when “Larry” the 30 foot Minke whale unexpectedly joined Jodie for a portion of her journey. The spontaneity was priceless…it was something that no one person could bring to the table. It was non-threatening, magical and the timing was just perfect. People relate to nature and animals, and definitely some animals rank higher than others. Don’t know of many “whale-haters” – I think they are up there with Giraffes and Panda Bears. We see them as awesome and mysterious and powerful and more importantly we WANT TO SEE THEM! It was pure magic that someone doing something so selfless was unexpectedly accompanied by a gorgeous whale just out doing his own thing.

Larry proved to be a huge and unexpected draw that we could never have planned for – and the Today Show took note! Add to that the fact he will not embarrass himself in interviews or prove to be a fraud, or take up some sexually deviant behaviors. Larry wins on all counts!
Watch the Today Show feature on Jodie and Larry here:

Last week, California State University, Northridge hosted the 25th Annual International Technology & Persons with Disabilities Conference at the Manchester Grand Hyatt in downtown San Diego. Erik Williams, a quadriplegic man, hand-pedaled from the campus in Northridge to the conference in San Diego. Fox 5 was there to welcome him!