Is Your TV Interview In Focus?

When Zenzi lands great opportunities for clients on TV we do more than just set up the opportunity and provide them with tips, like not to wear stripes or let them know that their right is their better side.  While basic tips on wardrobe can definitely make or break an interview (think Seinfeld’s “puffy shirt”), interestingly, one of the most important aspects of TV interviews that executives and others who are not used to doing them on a regular basis forget about is to “focus.”

More than any other medium, TV offers you the opportunity to connect with the audience, but at the same time, it forces you to get your message across clearly in a short amount of time.  Because of this, interviewees really need to hone in on the top messages they want to get across—this involves taking time for a little advance preparation, with which we help clients.

We suggest identifying three key points. Because TV is all about the sound bight, each of these messages should be easily explainable in a sentence or less.  Sentences should not be overly complex. Think: one thought per sentence.  Remember, viewers can’t go back and reread your words, and they may be doing other things or be distracted while watching your segment.

TV is also, of course, a visual medium, so you should always look your best.  Props to illustrate a point can also be a plus, as long as the connection is easily evident and does not require too much explaining.

Perhaps, most importantly, look at the interviewer, show enthusiasm for your topic and smile.  Viewers will be more likely to gravitate toward your positive nature and remember those key three points you just made.