Ignify Gains Reputation as E-Commerce Expert & Grows to Fast 500

Challenge: Zenzi was tasked to create awareness and recognition for Ignify’s e-commerce platform in the small to medium enterprise space. Zenzi formulated a strategy to differentiate and leverage Ignify’s unique features such as heuristic trending and advanced security precautions that are common in the large enterprise space – but not affordable to the smaller enterprises.

Solution: Zenzi called on its trusted relationships with technology and business media and analysts to establish Ignify as a thought leader in e-commerce solutions for the SME market and creatively pitched story ideas to editors and analysts. We positioned Ignify as an excellent business model for feature stories and company profiles as well as an expert source to comment on the validity of current trends. By developing case studies that showed the value and benefits of Ignify’s solutions, Zenzi was able to penetrate an incredibly crowed media space and garner accolades for Ignify from analysts and top-tier media alike.

Results: Sandeep Walia, President of Ignify is now considered an authority in e-commerce order placement and security and fraud prevention, appearing in top national business publications such as Forbes and BusinessWeek. They have had frequent appearances in top-tier trade publications including CRN, Computerworld, eWeek, Internet Retailer, RIS News, E-Commerce Times and others. As a result of a well-rounded PR campaign, Ignify has been able to leverage media recognition creating a name in the industry for e-commerce while expanding into areas such as ERP, Business Intelligence and CRM. The media attention has helped foster attention from Microsoft. Today, Ignify is a Microsoft Gold Partner and has expanded into the large enterprise market, serving customers including Black & Decker, Microsoft, Aerosoles and Giant Bikes among others.

According to Walia, “Zenzi has been a strong element of Ignify’s success story. The amount of positive coverage we have received in two years has been more than what we expected. We couldn’t have made the ranking of the 178th fastest growing business in America without their help.”